benecos Lipstick Amnesty Success

Throughout November we ran a fantastic campaign that allowed you to trade in your old, used, chemical lipsticks and replace them with half price brand spanking new benecos ones!

Our goal for the benecos Lipstick Amnesty 2019 was a to bring awareness about the chemicals that are used in many lip products. On average a woman ingests up to 4kg of lipstick in her lifetime, (think petrochemicals, preservatives and artificial colourants!) Making one simple swap to a natural lipstick is not only better for your lips but also your health. Our lip products are packed with natural plant oils and waxes that nourish and protect lips.

The lip ranges included in the Amnesty were Natural Matte Liquid Lipstick, Natural Shiny Lip Colour, Natural Lipstick and Natural Matte Lipstick, and with 20 gorgeous shades to choose from, there was something for everyone!

We had 39 stores take part in our campaign and altogether we gathered almost 200 chemical lipsticks! That’s a lot of nasty chemicals! All the lipsticks were then broken down and recycled through the TerraCycle Zero Waste system.

We would like to say a huge thank you to everyone who took part in our Lipstick Amnesty. Look out for more benecos campaigns in the future.